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We’re looking to radically improve the way that people buy, finance, and own a home.

Our Mission

We’re on a mission to empower every homebuyer to make the best possible decisions at every step along the way. Whether it’s choosing an agent, a mortgage, or a moving company — and everything in between.

We provide 100% unbiased information, written by industry experts and insiders, so you can avoid all the homebuying mistakes that helped worsen the housing crisis of the last ten years. That includes overpaying for a home, a mortgage, or any one of the dozens of service providers you’ll need along the way. It also means finding the right people to support you – like inspectors or attorneys – and knowing they have the right information, presented in the right way, to be as efficient and effective on your behalf as possible.